About Us
About the Brand
Easy Tomorrow was founded to address a clear need in our fast-paced world—providing a convenient and effective solution for the morning-after woes commonly associated with drinking. Recognizing the gap in wellness products that cater to both social drinkers and health-conscious individuals, Easy Tomorrow offers an innovative approach. Our flagship product, a jelly stick packed with essential nutrients like Glutathione, Vitamin C, and other herbal extracts, is designed to prevent hangovers and boost overall well-being. Packaged in single servings, it's not only easy to use but also shelf-stable, making it perfect for those on the go. Whether you're winding down after a night out or simply seeking a quick nutritional boost, Easy Tomorrow is your go-to choice for maintaining your lifestyle without compromise.
Business Overview
Hangover Relief Product Market Share in Korea ('23)
Easy Tomorrow Sales
4.2%
etc 3.2%
EASY TOMORROW
53.3%
‘B’ company
‘A’ company
41.9%
* Internal Counting Criteria (Price criteria)
* Data aggregation of pill and other segments/excluding beverage segment
$96.7 million
$5.2 million
900
0
2016
2018
2020
2023
* Source: 2023 Nielsen Korea Data
Accumulated Sales
Accumulated sales
exceeded 200 million
Accumulated sales
exceeded 100 million
200
million
packets('E)
110
million
packets
140
million
packets
170
million
packets
4
million
packets
13
million
packets
40
million
packets
73
million
packets
200
160
120
80
40
0
2016
2017
2018
2019
2020
2021
2022
2023