About Us

About the Brand

Easy Tomorrow was founded to address a clear need in our fast-paced world—providing a convenient and effective solution for the morning-after woes commonly associated with drinking. Recognizing the gap in wellness products that cater to both social drinkers and health-conscious individuals, Easy Tomorrow offers an innovative approach. Our flagship product, a jelly stick packed with essential nutrients like Glutathione, Vitamin C, and other herbal extracts, is designed to prevent hangovers and boost overall well-being. Packaged in single servings, it's not only easy to use but also shelf-stable, making it perfect for those on the go. Whether you're winding down after a night out or simply seeking a quick nutritional boost, Easy Tomorrow is your go-to choice for maintaining your lifestyle without compromise.

Business Overview

Hangover Relief Product Market ​Share in Korea ('23)

Easy Tomorrow Sales

4.2%

etc 3.2%

EASY ​TOMORROW

53.3%

‘B’ company

‘A’ company

41.9%

* Internal Counting Criteria (Price criteria)

* Data aggregation of pill and other segments/excluding beverage segment

$96.7 million

$5.2 million

900

0

2016

2018

2020

2023

* Source: 2023 Nielsen Korea Data

Accumulated Sales

Accumulated sales

exceeded ​200 million

Accumulated sales

exceeded ​100 million

200

million

packets('E)

110

million

packets

140

million

packets

170

million

packets

4

million

packets

13

million

packets

40

million

packets

73

million

packets

200

160

120

80

40

0

2016

2017

2018

2019

2020

2021

2022

2023