Contains essential amino acids and peptides that help in detoxifying the liver and supporting overall liver function.
How it works
Easy Tomorrow jelly sticks are designed to help prevent hangovers by using a combination of ingredients that support liver function, reduce inflammation, and aid in detoxification. Here’s a breakdown of how the key ingredients in Easy Tomorrow jelly sticks work:
Yeast Extract
Glutathione
A powerful antioxidant that helps neutralize free radicals and supports the body's detoxification processes. It is crucial for maintaining the liver's ability to process toxins, including alcohol.
Curcumin
The active compound in turmeric, curcumin has anti-inflammatory and antioxidant properties. It helps reduce inflammation and oxidative stress caused by alcohol consumption.
Kudzu Root
Traditionally used in Chinese medicine to treat alcohol-related issues, Kudzu Root helps reduce alcohol cravings and supports liver health.
Business Overview
Hangover Relief Product Market Share in Korea ('23)
Easy Tomorrow Sales
4.2%
etc 3.2%
EASY TOMORROW
53.3%
‘B’ company
‘A’ company
41.9%
* Internal Counting Criteria (Price criteria)
* Data aggregation of pill and other segments/excluding beverage segment
$96.7 million
$5.2 million
900
0
2016
2018
2020
2023
* Source: 2023 Nielsen Korea Data
Accumulated Sales
Accumulated sales
exceeded 200 million
Accumulated sales
exceeded 100 million
200
million
packets('E)
110
million
packets
140
million
packets
170
million
packets
4
million
packets
13
million
packets
40
million
packets
73
million
packets
200
160
120
80
40
0
2016
2017
2018
2019
2020
2021
2022
2023